Privacy Policy

Last updated: 1 August 2026

At Neofidgets ("we", "us", "our"), accessible via www.neofidgets.com and our third-party storefronts (including Shopify), we are committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, process, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are (Data Controller)

Neofidgets is the data controller responsible for your personal data.

• Business Name: Neofidgets
• Contact Email: support@neofidgets.com
• Address: Blaisdon Court, Blaisdon, GL17 0AG, United Kingdom

2. Information We Collect

We collect personal information when you browse our store, make a purchase, or communicate with us:

• Identity Data: Name, username, or age verification details (where applicable).
• Contact Data: Billing address, delivery address, email address, and telephone number.
• Transaction Data: Details about payments, orders, and products purchased from us. (Note: payment card details are processed directly by payment gateways, e.g. Shopify Payments, and are never stored on our servers.)
• Technical & Usage Data: IP address, browser type, device information, and how you interact with our website via cookies and analytics.
• Marketing Data: Your preferences in receiving marketing emails from us.

3. Lawful Basis for Processing Your Data

Under UK GDPR, we must have a lawful reason to handle your data:

• Performance of Contract: Processing your name, address, and payment details to fulfil and ship your order.
• Legitimate Interests: Analysing website usage, managing customer inquiries, and improving our fidget products and user experience.
• Legal Obligation: Maintaining accounting, tax, and purchase records to satisfy UK legal obligations.
• Consent: Sending direct email marketing (you can withdraw consent at any time via the unsubscribe link).

4. How We Share Your Data

We do not sell your personal data. We only share data with trusted third parties necessary to operate our e-commerce business:

• E-Commerce Platforms & Payment Processors: Shopify, payment gateway providers.
• Courier & Fulfillment Services: Royal Mail, Evri, or other UK delivery services to send your orders.
• IT & Analytics Partners: Website hosting providers and website performance analytics tools (e.g. Google Analytics).

5. Data Retention & International Transfers

• Retention: We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including tax and legal compliance (typically up to 6 years post-transaction for tax purposes).
• International Transfers: Some third-party providers (e.g. Shopify servers) may process data outside the UK/EEA. Where this occurs, we ensure standard contractual clauses or adequacy decisions are in place to safeguard your data.

6. Your Legal Rights (UK GDPR)

You have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your data where no legal reason exists to keep it.
• Right to Restrict or Object: Limit or object to how we process your data.
• Right to Data Portability: Request a copy of your data in a structured, readable format.

To exercise any of these rights, please email us at support@neofidgets.com.

If you are unsatisfied with our response, you have the right to lodge a complaint with the UK data protection authority: the Information Commissioner's Office (ICO) — www.ico.org.uk / 0303 123 1113.